Injury Therapy Pro and Wyze Digital

Meeting agenda

• Tuesday 10 November 2026, 5:30pm
• What we need from you
• Done since 5 November
• What's next

What we need from you

Four things, two of which we can do together on this call.

1. Set up your Google Ads account

   On this call

   The account is created with your own Google login, so it stays yours. We will talk you through it on the call.

   • Sign up for Google Ads with your Google login.
   • Add a payment method, so Google bills the ad spend to you directly.
   • Accept our request to manage the account, so we can load the campaign.

2. Review your Google ads

   Your approval

   As agreed last week, every ad is mocked up for you to check before anything goes live.

   Open the ads review page, using the same login as the site mock-up. There is one page per service, and the comments sidebar works the same way as before.

   From you:

   • A comment on any line you would change.
   • Your go-ahead once you are happy, so the campaign can launch.

3. Review the new site preview

   Your review

   The new site has a new preview link, as it now runs on WordPress. We will share it on this call.

   The link signs you straight in, and you can leave comments the same way as on the mock-up.

   From you: a look through, and comments on anything you would still like changed. That gives us the final round of amends.

4. Access to Cliniko

   Waiting on you

   We need it to put the Cliniko booking widgets into the new site and test them.

   A login with limited permissions is fine, a bit like the one your accountant has. We can sort it together on the call if that is easier.

Done since our call on 5 November

1. The new site is now on WordPress

   Ready to review

   The site has moved from the mock-up onto WordPress, on its own server, ready to replace Squarespace.

   

2. Your comments on the mock-up

   Most done

   Thank you for your 47 comments. We have worked through most of them on the new site.

   A few of the changes

   • Your logo in the header, and the colours brought closer to your brand guidelines.
   • The free 15 minute pre-consultation reworded as new patients only, with clearer routes to book an initial consultation straight away.
   • Phone hours added (Monday to Friday 8am to 6pm, Saturday 9am to 4pm, email outside those hours) and a link to your privacy notice.
   • The full list of productions added to the performers section.
   • Treatment page updates, including the Buteyko certification on breathing therapy, insurers removed there, MRI from £360 and post-surgery rehab on imaging, and the new wording on vocal therapy.

   Still in progress

   • How the treatments are grouped and labelled as services.
   • More representative photos on a few treatment pages.

3. Your Google ads, written

   Ready to review

   One ad per service, with every price and claim checked against your current website.

   • 5services: osteopathy, rehab, diagnostic ultrasound, shockwave, sports massage
   • 15headlines and 4 descriptions per ad
   • 3 milesaround the clinic

   

   • Shared extras: 4 sitelinks, 7 callouts, a list of your services and a call button with the clinic number.
   • Settings: £500 a month of ad spend, Google Search only, shown to people in or regularly near the clinic.

What's next from Wyze Digital

1. The next steps

   Planned

   What we do next, and when.

   What	When
   Load the campaign into your new Google Ads account, paused	Straight after this call
   Launch the Google ads	This week, once you approve them
   Final round of website amends, including the treatment groups and photos	Once we have your comments on the preview
   Add the Cliniko booking widgets and test a booking on desktop and mobile	Once we have Cliniko access
   Keep your current page addresses working when the new site goes live, so your Google rankings carry over	At launch
   Go-live date for the new site	To agree once the final round is done